Personas are a sales tool for sellers that helps them to offer merchandise segmented on a customer-product axis.
What are Personas?
Andisor’s proprietary tool enabling sellers to segment their offer on a product-customer axis. Personas empower B2B sellers to drive brand salience, grow sales and spark customer F.O.M.O.
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What are assortments?
An assortment is defined as a set of products linked to a specific persona.
Retailer Personas - Supplier Onboarding - Watch Video
